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June 10, 2013


Marketing a product entails a significant attribution of concepts of the brand being marketed. In the marketing of the Gatorade sports drink, it is essential in identifying how the customers will learn of the product. Learning is an essential concept of developing and maintaining a brand and the product loyalty. This is because consumers become aware of an existing product. The reason of insisting on learning is so as to invoke a stimulus geared towards a positive customer response. This is well integrated by the use of repetition to boost the effectiveness of responses evoked by connections of stimuli. At the same time, repetition aims at creating awareness, depicting and reminding the consumer concerning the brand. One of the concepts that can be employed is the look-alike packaging. Consumers have a tendency to opt for already existing products. This is due to the existence of the aspect of customer attachment. The look-alike packaging thereby, holds a significant involvement to purchase situation. In addition, a proper channel of advertisements that considers the cultures of individuals will help in marketing of the Gatorade drink.

Another imperative facet is the drive theory. The driving force in marketing of the Gatorade is that sporting activities are often weighed down by fatigue. This necessitates fast homeostatic intervention which is aided by Gatorade for fast power restoration. In addition, marketing also entails having an expectancy of the product. Gatorade has been selected as a primary preference for sporting activities. This is due to its renowned history and strong band. There are hedonic needs that customers dream of being fulfilled. In event of marketing, perceptions and measures are satisfied with the expectation that one will perform optimally. To evoke the memory of consumers, sediment and sensory analyses have been integrated. Frequently used terms relating to Gatorade as such as power, revive, replenish and energy. In the need to retain power, Gatorade is designed to satisfy consumer needs with a touch of distinction, correlations and comparisons to use by athletes.

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