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April 5, 2013

New marketing techniques

1. The Social networking form of marketing is being used widely by TOPSHOP. This has been through advertising its products and services on the social network platforms that are used by very many people. This has mainly been evident on the Facebook and twitter platforms. Through this, the company has had a chance to reach to very many customers in many regions of the world. This, in addition to the expansion of the internet to cover most parts of the world, a lot of investments have been put into E-commerce where the company has come up with ways through which customers can acquire their products online. The online sale of the products has made it very flexible for customers in regions where there are no sale shops to access easily the products. This has greatly increased the sales and profitability of the company across their shops that are distributed within Europe.

2. Public relation is another important marketing strategy being used by NIKE to ensure that their products are advertised to the public easily and effectively. This is mainly done through the organization of forums with the public especially through the supporting of sports and other public activities. Through this, the company gets directly in contact with the public and informs them of the products that they offer in the market. Through this, there is high awareness of the products and services being offered by the organization. There are always high sales experienced during this time as the public is normally motivated to purchase the products because of the direct contact that they get with the marketing team within the organization. Through the engaging in the public functions, the public is informed of the products and the location of the sale shops within the specific regions.

3. ZARA has greatly relied on viral advertisement in ensuring that their products are advertised to the public that uses the internet within its market niche. This form of advertisement involves the use of words, pictures and video that pops on the screen while a person is using the internet. The popping up advertisements creates an opportunity for the customers to be curious and want to try the products being advertised by the company. Through this, people are able to view the product pictures and videos demonstrating the products being offered by the organization. Furthermore, the adverts are able to replicate while on the network and therefore reach a very big group of people. Since the majority of the people have embraced technology, this form a very cheap form of advertisement that reaches very many people in the shortest time possible. This has greatly contributed to the success that has been experienced at ZARA.

4. Guerilla marketing is employing minutes, in order to establish competition over other businesses. H&M decided to produce dresses for expectant mothers, besides producing shoes for people suffering from foot diseases and arthritis. In their view, the niche markets of such products are very competitive. The organization can also incorporates entertainment programs such as music for older people and games for children in order to entertain customers as they do shopping. After sale, services such as free delivery can increase sales, as customers will be willing to shop late hours. Through this, the customers are always motivated as they feel appreciated and taken good care off. Due to the investment in this special form of technique, H&M remains an important brand to reckon.

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