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August 4, 2015

Buyer behavior


The buyer behavior is that decision which a consumer makes regarding a particular purchase. In other words, it is the decision whether to buy a certain product or not to buy it. What is necessary to understand regarding the subject under consideration is the reason why consumers make those purchases; the factors which influence their decision and the factors regarding buyer behavior which are changing these days.

Here are the six stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, purchase and post-purchase evaluation. Nowadays the last component has become of great importance due to the fact that a lot of people share their post-purchase experience online. Thus, lots of other potential customers have free access to it. What it means is that every company should strive to create positive post-purchase experience not only to maintain loyal customers, but also to attract new ones. You will find additional information as well as several examples regarding the subject of buyer behavior as soon as you proceed to … Buyer behavior

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